Group Strategic Marketing Director

Qualifications/Experience

• Bachelor’s degree in marketing, Business Administration, or related field
• Master’s degree (MBA or Marketing specialization preferred.
• Minimum of 8–10 years in senior marketing leadership roles.
• Proven experience managing multi-country marketing teams and budgets
• Strong track record of digital marketing, brand strategy, and campaign execution

Key Result Areas

• Develops and implements the Group Marketing Strategy aligned to corporate objectives. Achievement of strategic marketing KPIs and targets.
• Group CEO Provides leadership to the marketing team across all regions, ensuring cohesion and performance.
• Marketing team performance and employee engagement scores. Ensures alignment of marketing initiatives with sales, product, and digital strategies.
• Oversees the creation of brand architecture, positioning, and messaging frameworks. Brand recognition and equity scores.
• Evaluates and implements innovative marketing approaches to drive competitive advantage. Successful adoption of new campaigns and tools.
• Develops and implements the Group Marketing Strategy aligned to corporate objectives.
• Provides leadership to the marketing team across all regions, ensuring cohesion and performance.
• Marketing team performance and employee engagement scores. Ensures alignment of marketing initiatives with sales, product, and digital strategies.
• Oversees the creation of brand architecture, positioning, and messaging frameworks.
• Leads the development and management of the corporate and product brand portfolio. Brand consistency and awareness metrics.
• Group CEO Oversees communication strategies, including PR, advertising, digital, and content marketing.
• Engagement metrics, media coverage, and digital analytics. Ensures brand guidelines are applied across all channels and markets.
• Develops thought leadership and corporate positioning strategies.
• Leads Group-wide market research and consumer insight initiatives. Accuracy and relevance of market reports and insights.
• Group CEO Analyzes customer behavior, market trends, and competitor activity. Actionable insights integrated into strategy.
• Identifies growth opportunities and advises product and sales teams.
• Develops and implements digital marketing strategies, leveraging online channels, social media, and e commerce platforms.
• Digital engagement, traffic, and Group CEO conversion metrics. Oversees the adoption of digital marketing tools, automation, and analytics.
• Implementation and adoption rates, ROI of digital campaigns.
• Monitors emerging digital trends and technologies for potential adoption. Successful digital innovation initiatives
• Oversees marketing budget planning and allocation across regions.
• Develops KPIs and metrics to monitor marketing performance.
• Reviews marketing campaigns and ensures they meet